Running a viral fundraiser is one of the easiest, and also hardest fundraising events to run. It’s super straightforward to put together, but you’re going to need a very active community or a great cause in order for it to work.
Figuring out what your challenge will be:
There are a few things you need to have in order to make your viral challenge work. Firstly, your challenge needs to involve some sort of video ask. For example, the ice bucket challenge prompted participants to donate or dump a bucket of ice on their head. Make sure that what you’re asking is fun and funny, but not dangerous. The reason why these kinds of fundraisers work so well is because even without donations, you’ll be raising awareness for your cause!
Starting your challenge:
Enlist the help of your community to start the challenge. Prompt them to create videos with your challenge and post them on their social media accounts and nominate three friends. This is how a challenge fundraiser spreads. Each person who participates in your fundraiser is required to nominate friends to keep your fundraiser going!
How long to run your fundraiser:
The great thing about this kind of fundraiser is, it requires very little volunteer effort, and can run as long as you want it to. A sense of urgency is always helpful when it comes to viral challenges, so if you want to raise money quickly, having an end date works really well.
Where to send your supporters when they want to donate:
You’ll need to have an online platform so that your supporters can donate once they participate in the challenge. If you have a FlipGive fundraising page, your supporters can shop to donate as well as make traditional donations. How awesome is that?
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