5 Tips for a Profitable Yard or Garage Sale Fundraiser | FlipGive

Yard sales and garage sales are a tried-and-true fundraising idea—a great way to give unwanted items a new life while raising money for your cause.

But anyone who's hosted one knows that they require a lot of work. You need a game plan, a team of volunteers, and the right approach. Before you dive in, you'll want to know these five tips for running a profitable garage sale fundraiser.

1. Marketing is critical

Early and frequent promotion is key to a winning garage sale fundraiser. Showcase what attracts buyers with pictures and mention of tools, antiques, specific collectibles, or memorabilia, as well as any big-ticket items.

Your marketing tactics should include:

• Announcements at events and meetings
• Newsletter stories and ads
• Coverage on your website and any sister or host organization websites
• Social media event listing and posts
• Flyers (posted or handed out)

You can also promote your garage sale fundraiser:

• Through Facebook (Marketplace, neighbourhood groups, or garage sale groups)
• Using community message boards
• In local newspapers and on their websites
• By asking local churches, schools, or other organizations to share the information

2. Don't skimp on signage

In addition to capturing attention through marketing, you also want to grab as much day-of foot traffic as possible with highly visible signs.

According to a yard sale pro on Quora, while early promotion is important for dedicated buyers, corner signage is "what will draw the most people in and move all the stuff under $10". He recommends that you "build a trail" from every major intersection to the event.

Corner signage, which should display address, dates, hours, and arrows, should also be:

• Large, simple, and bright
• Able to stand up to wind or rain
• Placed the night before the sale
• Mapped or recorded to ensure they're all removed at the end of the sale

You can also use balloons or bunting flags to guide shoppers to your yard sale fundraiser.

3. Don't wait to plan your setup

Setup should start before the first day of the garage sale fundraiser. You'll need to:

• Choose a space, ideally a large rain-or-shine indoor facility with plenty of parking
• Sort items into categories; consider separate rooms or tables
• Price items with DIY stickers and category signs (you can also find these at your local Michaels, Walmart, or Amazon)
• Provide an outlet or extension cord to test electrical items
• Create a flow from entry to a check-out zone before exiting

When it comes to money-handling, decide how to handle:

• Requests to pay with credit or cheques
• Bill size limits, to avoid running out of change by breaking large bills for small sales
• Holding items with or without deposits

Another Quora user noted that hosts must also watch out for counterfeit cash (another reason to avoid breaking large bills) and theft.

4. Price strategically for maximum profit

High pricing is a common complaint from frequent garage sale buyers, but pricing too low may hinder you from reaching your fundraising goals.

To that end, consider pricing at:

• 50% of retail for unused, new-with-tags items, antiques, and collectibles
• 30% of retail for slightly used
• 10% of retail for used or older items

Additional tips include:

• Pricing in whole-dollar increments
• Deciding on a consistent price negotiation and bulk purchase offer policy
• Lowering prices during the sale on items/categories that aren't moving
• Pricing by the day (i.e. Friday at full price, Saturday at 75%, and Sunday at 50%)
• Using buy-1-get-1-free pricing for books, CDs, etc.

5. Multiply your fundraising opportunities

A busy yard sale fundraiser is an opportunity to raise even more money beyond your inventory alone. Consider:

• Selling water, soft drinks, and light concessions
• Offering a pre-event evening preview sale if you have high-value or sought-after items
• Adding a donation jar for your organization
• Selling branded merchandise from your organization
• Promoting other fundraisers or programs like FlipGive