It's a new week of #BandofHeroes, where we love to celebrate positive news from our partners in response to the on-going Coronavirus Pandemic. Up next, a brand that never fails to proudly say “We are in this together”, Lowe’s. The brand has been committed to supporting healthcare workers, small business owners and communities across North America with philanthropic investments of funds and products. Read about the latest actions being taken by the company to help.
Lowe’s commits to helping the medical system nationwide by donating $10 million in products including essential items, respirators and other protective gear. The brand is working with national healthcare supply distributors to allocate resources where it’s needed most.
Read more here.
Working similarly to how Lowe’s responds during natural disasters, the brand is making sure it's responding to the pandemic with philanthropic investments to help business owners and communities. The company is giving $4.5 million to Lowe’s stores in the U.S. and Canada, in order for them to donate products in their communities to serve short and long-term needs. From home essentials, to food, to IV Poles for hospitals in need, we have seen tons of heartwarming stories where Lowe’s local stores are coming out with creative ways to shed some light on the current events. Lowe’s is also committing $3 million to support associates, including through the Lowe’s Employee Relief Fund. Last but not least, the brand is donating $3 million to help support local small businesses.
Read more here.
Lowe’s is also making sure to support its hometown, the Greater Charlotte (N.C region), by donating $1.5 million to support the COVID-19 Response Fund and other nonprofit organizations. In addition, the company is donating $500,000 to the American Red Cross to maintain a sufficient supply of blood.
Read more here.
We are all going to experience a one-of-a-kind Mother's Day this year and some families might not be able to celebrate this special time together. That is why Lowe's is donating $1M worth of flowers baskets to nursing homes around the United States to make this Mother's Day as unique as it can be for families that can't enjoy the day together. Lowe's is sourcing the flowers from its network of small business growers and nurseries that have been affected financially by COVID-19. Then, the company will be delivering the flowers with the help of Uber to more than 500 long-term care and senior-living facilities accross communities that have been greatly impacted by the pandemic, including New York, Seattle, Miami, and more.
"Mother's Day is a special time of celebration between mothers, grandmothers and their children, and our hearts go out to the millions of families nationwide who won't be able to be with their loved ones this year," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "We hope that these flower deliveries, made possible by our network of local nurseries will bring a spark of joy to the moms and grandmothers in senior housing who may feel alone this Mother's Day."
Read more here
These are only a few new initiatives that Lowe’s is doing to respond to communities they serve during this time. To date, has also given over $158,000 to local youth sports teams in North America through FlipGive.
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