Giving Tuesday 2020: How Our Merchants Are Giving Back This Holiday Season

December 1 2020

FlipGive is a free team funding app that makes raising money a breeze. Teams earn cash back for buying the things they already need. Get paid whenever you shop, dine out, book hotels or activities.

Happy Giving Tuesday FlipGivers! 

As you already know, giving is at the core of what we do, which is why Giving Tuesday is a very important day for us to celebrate. We are proud to work with brands that are as committed as we are to make a difference and who are coming up with amazing initiatives to give back this holiday season.

Don't forget to check our Giving Two's Day event where we give an extra 2% back to your team at select brands and another 2% back to your local food bank (Feeding America for USA, Food Banks Canada for Canada). 

2020 Giving Tuesday Initiatives:

Aerie and American Eagle

The clothing brands will help donate 10 meals for every Real Rewards purchase in stores and online to Feeding America up to 350,000 meals.


The clothing brand is donating $10 to the International Child Art Foundation when you purchase a giftcard.


Today through January 31, 2021, the brand is donating 100% of net proceeds up to $300,000 from the sales of its limited edition masks by VPL to Fashion Girls for Humanity.


 Through June 30 of next year, Apple will direct 100% of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID-19 Response.


The pet supply retailer is matching customer purchase amounts today and donating the total in supplies to animal welfare organizations in need, up to $2 million.


Now through December 10, eBay is pledging to match up to $150,000 in funds raised via its selection of unique and one-of-a-kind gifts. 100% of proceeds from these auctions will go to support eBay for Charity partners, including The Skatepark ProjectNAACP Legal Defense FundComic ReliefPGA Tour Wives and more.

Hydro Flask

 The brand behind the famous vacuum insulated bottle hosted a social media giveaway starting on Black Friday that will contribute up to $10,000 through its giving program, Parks For All, to Latino Outdoors, a non-profit organization connecting thousands from historically underrepresented communities to parks and public lands.


H&M is celebrating Giving Tuesday by donating $250,000 in a match campaign that urges others to give back to The Trevor Project and further support their mission.


Madewell will match customer donations to No Kid Hungry given through Madewell’s site through January 1, 2021, up to a total match of $50,000.

Old Navy

 Now through December 24, for every in-store pickup or curbside order, the brand will donate $10, up to $1 million, to the nonprofit partners who fuel its This Way ONward job opportunity program.

Williams and Sonoma

Today announced all brands across the company’s portfolio, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, and Mark and Graham, will double their product giveback percentages on Giving Tuesday, December 1st, 2020. The company will also match customer donations made on the day, including donations made in-store benefitting the St. Jude Children’s Research Hospital.

Other Great 2020 Initiatives 

Lowe's: Taking preventative measures and investing more than $1.1 billion in response to coronavirus pandemic

As part of their more than $1.1 billion investment, Lowe’s has dedicated more than $100 million to support the emerging needs of theircommunities, which includes $55 million to support local small businesses in partnership with Local Initiatives Support Corporation (LISC). The community contributions also include a $10 million donation of essential protective products to do our part in helping keep medical professionals on the frontlines safe and healthy.

All Lowe’s stores were empowered to donate products to local hospitals and first responders in their communities to serve short and long-term needs. Lowe’s stopped selling N95 respirators and has donated all of its medical-grade respirators to the country’s two largest healthcare distribution organizations. These companies cover 85 percent of the nation’s acute facilities/healthcare facilities. Read more about our commitment here.

Indigo: Supporting communities with The Indigo Love of Reading Foundation Community Response Fund

The Indigo Love of Reading Foundation Community Response Fund launched this year with a $1-million commitment to supporting families in need during the COVID-19 pandemic.

The Indigo Love of Reading Foundation believes that all Canadian children deserve access to books and the opportunity to fall in love of reading. During the Covid-19 pandemic, children across Canada are facing greater barriers to literacy than ever before, particularly when they lack access to books in the home. The Indigo Love of Reading Community Response Fund was launched to support children and families in need across Canada by filling that gap.
 The first phase of this funding focused
 on nonprofit agencies serving children during the national school closures.
 This second phase of this funding
 will continue to focus on families, 
by supporting Canadian elementary schools to build out home and blended learning programs for their students.

Under Armour: Supporting young athletes to compete responsibly during pandemic 

"Coronavirus may have shut down competition for young athletes, but Under Armour wants to ensure they can still play.

That’s why this fall, the company is continuing to invest in young athletes and providing them with a performance mask – a training necessity in today’s pandemic environment that often runs a higher price than generic masks currently in the market and may be unattainable for many young athletes.

The company announced that, in partnership with pro athletes, it will donate more than 35,000 UA SPORTSMASKs to young athletes dealing with the effects of the pandemic in cities like Oakland, Nashville, Baltimore and others around the world. The UA SPORTSMASK, which launched earlier this summer, is the first to be designed for athletes to train in with innovative technology to keep them cool and comfortable while being active."

Fanatics: Aiming to raise $100 million with the “ALL IN Challenge”

After mobilizing Fanatics to produce protective gear for medical workers, he also launched the “ALL IN Challenge”, sponsored by the All In Challenge Foundation, to help eliminate food insecurity in North America. The purpose of the challenge is to encourage celebrities from sports, music and entertainment industries to donate one-a-kind experiences and items in sweepstakes auctions. The proceedings of the challenge will go to Meals on Wheels, No Kid Hungry and Americas Food Funds. 

“Together what we want to do is literally build the largest movement with all the best entertainers, celebrities, athletes, business titans, coming together to make a real impact on this issue,” said Rubin on Twitter. 

There are more than a hundred prizes to be won, anyone can enter the challenge by donating as little as $10 as an entry to win one of these experiences. Some of the prizes include meeting the entire cast of “Friends”, a Keep Up With the Kardashians over a Hollywood Lunch, Co-Hosting with Ellen on The Ellen DeGeneres Show and many more.

Happy Giving Tuesday FlipGivers! 

FlipGive Team

FlipGive is a free team funding app that makes raising money a breeze. Teams earn cash back for buying the things they already need. Get paid whenever you shop, dine out, book hotels or activities.