Running a holiday card fundraiser is the perfect kind of fundraiser for the holiday season. Not only is it extremely easy to put together, but you can run it in conjunction with other holiday fundraising ideas, like gift baskets or gift wrapping, and become a one stop holiday fundraising shop!
How to have a successful holiday card fundraiser:
You should plan to run your holiday gift card fundraiser from the end of October until the holidays season. This allows for as many people as possible to participate, and your fundraiser to raise as much money as possible. If you’re raising money for a community centre or school, try to have the holiday cards available at the same place, or at the same time each day, for the duration of your fundraiser. This makes it easier for your supporters to find you to buy their holiday cards, and helps your supporters remember your fundraiser.
How to supply your holiday cards for your fundraiser
There are a couple ways that you can supply the cards for your holiday card fundraiser. If you don’t want to have inventory on hand for your fundraiser, you can take orders through a card catalogue and place a bulk order by a certain date. This is not an ideal option, because most of your supporters won’t be in the habit of buying cards in advance. The best way to supply holiday cards is to order them in advance and have them available for a period of around six weeks. Get in touch with a holiday card supply company, and see if you can return unopened merchandise once the holiday season is over just in case you don’t get through your entire inventory. This requires you to put some money into your fundraiser upfront but don’t worry, holiday card fundraisers are always a big hit.
Making custom cards for your fundraiser
If you have a FlipGive campaign page, you can create custom cards from brands like Shutterfly, and sell them during your fundraising event. The downside to printing custom cards is, you're pretty much stuck with them after your fundraiser is over. However, having custom cards for your community, cause, or school is a great incentive for people to purchase holiday cards from your fundraiser instead of more generic cards from a retail store.
